For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by 33 percent.
Right now, people will stop and look at AR-inspired experiences, regardless of the campaign’s overall quality. But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll see more thoughtful campaigns to impress audience. Eventually, AR will become mainstream, and its prevalence in the industry will make it harder to compete.
Tim Cook, Apple’s CEO, has said that AR will one day be as important in our everyday lives as “eating three meals a day.” So, the question is — how can a user effectively start using AR without hiccups, once AR has become commonplace?
The problem with today’s AR technology is that the entry level barrier for first time users is significantly high. This includes from downloading gigantic sized apps to using crazy expensive AR-glasses or headsets for few seconds of AR experience. The basic learning curve for how to use AR is also another challenge for different generations, across different demographics. In short, AR is still an experience for techno-elite and not for mass people around. But this is really not how technology should work.
At Marvin AI, we believe that augmented reality is for everyone. We’re breaking barriers between the digital and physical, bridging the world of iOS & Android — so that anyone can experience Web AR — no matter what device they’re on. We want to revolutionize the digital world by breaking the entry level barrier for AR — via democratizing AR for everyone.
With our Web-AR solution we want to augment everything that we envision in 2D until now. Playing AR in any browser almost instantly can break the entry level barrier for AR usage. With close to 3.5 billion compatible smart devices globally, it will be more convenient for people to easily experience the breathtaking AR experience with only one click. Our mission is to change the digital engagement habit of the world with Web-AR.